Sieciowe wyzwania jako nowa forma aktywności muzeów w mediach społecznościowych
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Słowa kluczowe

activity
challenge
museum
social media aktywność
media społecznościowe
muzeum
wyzwania

Jak cytować

Sawczuk, M. (2022). Sieciowe wyzwania jako nowa forma aktywności muzeów w mediach społecznościowych. Annales Universitatis Paedagogicae Cracoviensis | Studia De Cultura, 14(1), 57–75. https://doi.org/10.24917/20837275.14.1.5

Abstrakt

Wobec nowych kanałów społecznościowych i wzrostu tworzonych treści coraz istotniejsze jest kreatywne tworzenie treści. Jednym ze sposobów jest tworzenie treści i wyzwań wirusowych. Czas pandemii pokazał, że także muzea próbują niestandardowych form aktywności i podejmują wyzwania. Celem badania była analiza aktywności muzeów w wyzwaniach sieciowych. Do jego realizacji zastosowano jakościową analizę treści. Wyniki wykazały, że chociaż aktywność jest względnie rzadko podejmowana, to zawsze jest ona spójna z merytoryką muzeum i z działalnością społeczną. Udział w wyzwaniach pokazuje też, że budowanie relacji z organizacjami jest coraz istotniejsze.

https://doi.org/10.24917/20837275.14.1.5
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